DS, 60 Years of avant-garde. DS illustrates a new approach to the world of automotive. A fully fledged Brand since 1 June 2014, DS is inspired by a heritage of innovation, excellence and craftsmanship, codes which remain evident in the brands’ DNA of today. A brand born in Paris, DS is inspired by the best know-how of the French luxury industry, combining technology and innovation with remarkable styling and refinement in every detail. With over 500,000 sales since the commercial launch of DS 3 in 2010, DS is a rising star in the premium sector.