Land Rover is a brand of the British car manufacturer Jaguar Land Rover, which specialises in four-wheel-drive vehicles. The Land Rover name was originally used by the Rover Company for one specific vehicle model, named simply the Land Rover, launched by Rover in 1948.
The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales. The first Land Rover prototype, later nicknamed ‘Centre Steer’, was built on a Jeep chassis and axles.
Over the following years it developed into a marque encompassing a range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque.
The official Land Rover importer, on the island, is Muscats Motors Ltd. who is located in Rue D’Argens, Gzira. Muscats Motors has been representing Land Rover since 1950’s.