Geoffrey came to senior management in 2005, at the age of 21, when he took over the reins of Michael Debono Ltd (MDL) due to the early demise of his father. MDL is the sole representative of Toyota Motor Corporation in Malta and in 1960 was Toyota’s first appointed distributor in Europe. Geoffrey immediately recruited very capable personnel and forged a powerful management team which now directly handles the day-to-day operation with him as Managing Director.
Over the last 10 years Geoffrey has overseen the firm establishment of Toyota as the leading new car brand in Malta with MDL now considered as the benchmark for customer satisfaction in the sector. This was accomplished by the installation a fully computerised business management system, the construction of a Toyota Retail Concept Showroom which sets the standard in this area, and the setting-up a fully-fledged body repair centre utilising the latest technologies. MDL has been the first new car importer in Malta to set-up an Approved Used Car operation whilst it also started selling insurance policies onsite. Recently it has also acquired a company which exclusively represents leading tyre brands such as Bridgestone.
Geoffrey also diversified the activity of the Group by investing in a new IT start-up focused on CRM and Business Intelligence. Today this company is considered to be the leader in these specialised IT services.
The company also diversified into the property market by purchasing high-end residential property for rental purposes.
In recent years the company also acquired representation of other Toyota related brands namely Toyota Material Handling and Hino heavy duty trucks. This business has now been spinned off into a company titled Debono Commercials.
Geoffrey is a very active member in the Malta chapter of Young Presidents Organisation (YPO). He was awarded the “Outstanding Young Person Award for 2008’s Business, Economic and/or Entrepreneurial accomplishment” from Junior Chamber International (JCI).
His interests outside work include gadgets, travelling, following current affairs, music, reading and following soccer. He also dedicates time to keeping physically fit and eating healthy.